Lincoln & Rose: Another Design & Development Award for Redeveloped Property in Venice, CA

Combined Properties, Incorporated is proud to announce that the recently redeveloped Lincoln & Rose Shopping Center in Venice, CA has received a coveted honor from the International Council of Shopping Centers (ICSC).  The shopping center was theSilver Winner of an ICSC U.S. Design and Development Award in the Renovation or Expansion of an Existing Property category.  Awards were presented at ICSC’s CenterBuild Conference in Phoenix, AZ.   The ICSC United States Design and Development Awards honor outstanding achievement in the design/development of retail and mixed-use properties and retail store design.  The awards are one of the most prestigious prizes in the shopping center industry, honoring and recognizing the premier design and development trends of projects.

This tremendous honor follows other such recognitions for the Lincoln & Rose project including:

– Grand Prize winner of Retail Traffic magazine’s annual Superior Achievement in Design & Imaging (SADI) award
– SADI winner in the Renovated or Expanded Community/Power Center category
– Winner of 2008 Commercial Building Award from the Southern California Development Forum
– Winner of two (2) Golden Nugget Awards of Merit in the Outstanding Retail Project and Outstanding Rehab Commercial or Industrial Project categories from the Pacific Coast Builders Conference
– 2009 AIA 2009 Design Award Citation from the Long Beach Chapter

Ronald S. Haft, Chairman and CEO of Combined Properties, said:  “The Lincoln & Rose project reflects Combined Properties’ commitment to building sustainable projects with a vibrant architectural flair.  This shopping center has been warmly embraced by the Venice community and it has become the outdoor living room and meeting place that we originally envisioned for the property. ”

Project Background

Fully leased prior to completion in late 2008, Lincoln & Rose was the revitalization of an existing 75,000 square foot retail center along Lincoln Boulevard in Venice, California. Originally built in the 1960’s, the shopping center had become blighted: suffering from awkward additions, an influx of low-rent tenants, crime and general disrepair. The primary objective of the project was to transform the site into a community gathering place and attract tenants that would be beneficial to the area. Toward this effort, the project modified the interior spaces to accommodate Whole Foods, increased the width of sidewalks to encourage pedestrian activity, established an inviting atmosphere and created a distinctive and innovative building exterior that reflects the character of this unique beachside community.

Designed by Studio One Eleven at Perkowitz+Ruth Architects, the redevelopment of Lincoln & Rose Shopping Center included an extensive façade renovation, new exterior lighting, a new site and landscape plan and a cohesive signage program. Sustainability was fundamental to the redesign of Lincoln & Rose. Through the reuse of the existing buildings, construction was minimized and products containing recycled content were used wherever possible. The site plan was carefully designed to increase permeable surfaces by 250% and the introduction of a bio-swale around the perimeter of the project permits filtering of storm water.  The landscape plan features a composition of drought-tolerant and native plants and the parking lot was redesigned to allow for the planting of 60 new trees that shade cars and reduce the heat island effect of asphalt paving. Pedestrian connections to existing transit stops and abundant bicycle parking encourages people to arrive at the project through alternative modes of transportation.

The project was one-hundred percent leased prior to completion, greatly increasing the value of the property. But most important, Lincoln & Rose has been embraced by the community and become the outdoor living room and meeting place that was originally envisioned.  Its success has proven to be a positive example and has encouraged additional future economic investment along a long-neglected arterial corridor.

Firm Background

Combined Properties, Incorporated is a full-service real estate firm headquartered in Washington, DC with an office in Beverly Hills, CA.   Founded in 1984, Combined Properties has consistently been ranked as one of the top private owners of retail centers in the Washington metropolitan area.  With a portfolio comprised of 5 million square feet and a $400 million development pipeline, the firm is now branching out from its concentration in retail real estate by applying its multidisciplinary expertise in the areas of development, asset management, leasing, and finance, to developing innovative mixed-use properties.

For more information visit our website: